Goals
1. Increase customer awareness
2. Reorganize website content

Challenges
1. Understand what it is these super geniuses do
2. Simplify messaging for potential customers
3. Don't get lost in the nebulous of excel content sheets

Strategy
Position 3PG as the all-knowing sherpa who can guide any customer to new streams of revenue.

Results
We pulled insights from my conversations with account folks, engineers, and customers to provide better context for messaging and visuals. 3PG was able to tell a more interesting, comprehensible story about their work and connect with new customers.

Designer: Spencer Slemenda
Strategist: Paula Moniz