BRAND IDENTITY

Opportunity
Truly define the brand identity and become all things marketing for the brewery. (No pressure).

Challenges
1. Define brand identity
2. Develop brand identity
3. Manage social media content
4. Improve social media engagement
5. Plan and manage special events

Strategy
Interview all the brewers and bartenders to figure out who they are, why they work for Lost Rhino, and what they want our brand to stand for. Drink beer.

BEER DESCRIPTIONS

Goal
"We need descriptions for the beer labels." 

Strategy
In the off chance someone actually looks the bottle over, attempt to explain the name and style of beer.

Results
The stories behind the names revealed a lot about the brewers. Probably too much. 

My Imaginary Girlfriend IPA

Take some time AFK with MIG, she might just inspire a new RTS for your RPG. Don't be such a noob, she's everything you want packed into one hoppy West Coast style IPA. Can't handle it? Scrub.

2200lbs of Sin Barley Wine

Dark and mischievously fruity, our American-style barley wine delivers an aggressively hopped bitter finish. At 9.2 IBU, all we can say is come on in.

Meridian Kölsch

From Meridian Hill across the Prime Meridian, wherever you're headed, travel light with our classic kölsch. The perfect companion to keep you fresh even days after your last real shower.

Rhino Chasers Pilsner

Like an early morning dive into crisp waves, this premium pilsner packs a quick, hoppy bite to wake up your senses. Topped with a dense creamy head, this golden lager is one you won't forget.