Lenovo, campaign concept

Opportunity
Create a campaign specifically for small and mid-size businesses.

Strategy
Educate and empower SMB owners to make the right IT decisions.

Art Director: Chris Gupton

More Lenovo

Lenovo Post-Purchase, communication strategy

Goal
 "Make it more creative." (Dream come true?)

Strategy
Simplify the visual and use more personable messaging. 

Results
We went from a grid of boxes and specs to a much more interesting visual approach. To be honest, the client never shared analytics, but they continued to work with us. That's a good sign, right?

Designer: Nikki Steeprock