DoubleTree by Hilton, content strategy
Goal
Increase revenue. (Isn't it always?)
Strategy
1. Increase number of deals per email for variety
2. Apply cohesive content strategy to enrich each offer
Results
We reinvigorated the Sweet Deals newsletter. With a much needed facelift and more deals to choose from, analytics began to show a drastic improvement in performance and an increase in subscribers. I continued to pull the analytics reports to help us learn and refine our content strategy.
Quisque iaculis facilisis lacinia. Mauris euismod pellentesque tellus sit amet mollis.