Goal
Increase revenue. (Isn't it always?)

Strategy
1. Increase number of deals per email for variety
2. Apply cohesive content strategy to enrich each offer

Results
We reinvigorated the Sweet Deals newsletter. With a much needed facelift and more deals to choose from, analytics began to show a drastic improvement in performance and an increase in subscribers. I continued to pull the analytics reports to help us learn and refine our content strategy.

More email examples available upon request.

Art Director: Loren Klein