Tilebox, Head of Marketing

Brand Positioning

The founders of Tilebox brought me on to help define brand positioning and build the marketing function.

I facilitated team workshops and primary research to better understand the challenges of geospatial software engineering and data science; these insights informed our language and marketing tactics.

My team and I collaborated on the website architecture, design, and content.

Content Marketing

I created and managed an editorial calendar for Tilebox. As a team of one, my responsibilities included content strategy, research, writing, publishing, and promotional content.

Events and presentations

As a startup, it was critical we leveraged events to increase brand awareness and provide hands-on opportunities for developers to explore our product. I wrote and managed a dozen abstracts to help the various team members obtain speaking slots at key industry events. Additionally, I provided presentation and media coaching, scripts, and hosted rehearsals. Abstract samples are available upon request.